Working with an outside contractor, the UPVC roofline company has already built a significant following through its Twitter, Facebook, Google+ and LinkedIn accounts and hopes to build on this in 2013.
Sales and marketing director Simon Reynolds is pleased at the response that the company has had to its social media developments and the way that it has worked to digitally optimise the Kestrel Website, www.kbp.co.uk.
He said: “Our customers now get information as it happens. Social media is not only a cost effective of communication but we can relay pertinent information to a wider audience instantly.”
Simon added that customers of Kestrel also benefit and interact with the company in a new and responsive way.
Kestrel now has a social media following of circa 2,000 people and businesses which it hopes to grow considerably in 2013. They saw tangible benefits in 2012 when the company launched a new cellular siding range into the US market.
The move, which the company had been planning for some time, was accompanied by a digital marketing strategy, including the use of social media, which resulted in a surge of interest over a three day period in their new www.cellularsiding.com website.
Simon added that, when used wisely, social media can help to boost customer engagement, product awareness and improve SEO.