Tony Crutcher, Sales and Marketing Director of Kestrel explains: “We already offer a range of architraves including flat and ridgeback, 5.5mm and 7mm and all variations come in different colours. But we could still see a gap in our installers’ consumer offering. That’s why we launched an 18mm grooved architrave. The new product is available in Brilliant White, Mahogany, Sherwood and Rosewood and is ideal for a number of applications.
UPVC roofline installers don’t just install rooflines anymore and products like this are ideal for showing homeowners the flexibility UPVC building products have to offer. It is for example ideal for use as UPVC skirting boards, dado rails, picture rails or of course architraves.
The new product is also available in two sizes – 70mm and 125mm. We believe this UPVC building product is unique to the marketplace, which is also why we have included it in our Kestrel Extra range of products – a range that is entirely made up of products that are either unique or extremely rare in the marketplace. We recognise installers need to differentiate from their competitors to be able to hold a sensible price and win the sale, and we believe our Kestrel Extra range gives them just that.”